Welcome to the Start Global Insights

Welcome to the Start Global Insights.

The business podcast for companies looking to expand globally.

On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.

Let’s find together the answers to the questions:

• How to prepare your business for international trade?

• How to select proper focus markets?

• How to get market insights and research new markets?

• How to find proper local partner and start your sales?

• How to start cross-border trade?

• How to make your global trade consistent?

• And many others…

Expanding a business internationally is about more than just crossing borders, it’s about understanding people, cultures, and the mechanics of complex sales.

Start Global Insights, hosted by Dmytro Shvets, is a dedicated resource for entrepreneurs, sales leaders, and business owners looking to scale globally. We move beyond generic advice to provide practical, expert-led intelligence on how to successfully enter new international markets and build sustainable B2B sales operations.

How We Help You Grow

This podcast serves as a high-level learning tool, offering deep dives into the strategies required to sell complex products and services in a globalized economy. We feature a variety of formats designed for the lifelong learner:

• Local Market Blueprints: We decode the business landscape of specific regions, including Sweden, the Netherlands, Norway, Denmark, and many others, providing direct insights into local business etiquette, market structures, and entry roadmaps.

• The Story of One Exporter: We go behind the scenes with founders and CEOs who share the real-world trials, errors, and breakthroughs of their expansion journeys. These case studies provide a tactical look at how diverse businesses crack foreign markets.

• Strategic How-To Guides: Practical frameworks on the essentials of global trade, from choosing the right focus markets and conducting deep-dive research to international B2B lead generation and maximizing your ROI at trade shows.

• Thematic Deep Dives: Specialist episodes exploring the nuances of international business, including interest-based negotiation (utilizing Harvard methodologies), cross-functional team synchronization, and the “Anatomy of Trust” in intercultural partnerships.

Insights from Global Experts

Every episode features professionals who have been on the front lines of international expansion:

• Founders and CEOs of successfully globalized companies sharing their practical “on-the-ground” experience.

• Global Sales Executives from multinational firms like Cisco and LeanIX discussing complex sales cycles and partner channels.

• Academic Leaders and Specialists from institutions like Harvard and Stanford focusing on cross-cultural communication and negotiation.

• Trade Officials and Consultants who reveal how to utilize open data and public resources to accelerate market entry.

Start Global Insights is for the professional who values practical skill acquisition and a deeper understanding of the global buyer’s journey.

Join us and gain the expertise needed to scale your business with confidence.

Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global