Mastering International Sales: Strategies From Global Sales Development Expert

Episode 29. Start Global Insights – podcast for exporters.

In the dynamic realm of international sales, the guest of the Start Global Insights, Olga Galyant stands as a seasoned professional, weaving success through a tapestry of multicultural experiences. With nearly two decades in B2B marketing and international sales across diverse geographies, her insights unveil the intricate art of selling in different landscapes.

Listen to the full episode at Spotify, Google and Apple Podcasts and YouTube.

Start Global Insights: Global Sales, Local’s Expertise, Actionable Case Studies

Welcome to the Start Global Insights.

The podcast for businesses looking to expand globally.

On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.

Let’s find together the answers to the questions:

• How to prepare your business for international expansion?
• How to select proper focus markets?
• How to get market insights and research new markets?
• How to find proper local partner and start your sales?
• And many others…

Join us on this show and get answers about international trade directly from local players and global expansion experts.

Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global

Show Menu

How to sell globally. B2B Sales expert’s insights. Olga Galyant. Part 1.

byDmytro Shvets, Global markets expert

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

So, we have an amazing opportunity to get indeed global insights on B2B sales today.

In the first part of the interview we covered:

• Sales in Different Places: How selling varies between Ukraine and Europe.
• Trust Matters: Why references are vital in Europe’s sales scene.
• Few Customers? Prepare Well: Tips for sales when options are limited.
• Overflowing Leads? Filter Right: Managing too many leads effectively.
• Partnerships and Visibility: Using partnerships and exhibitions to attract leads.

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don’t forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Olga Galyant https://www.linkedin.com/in/olga-galyant%F0%9F%87%BA%F0%9F%87%A6-15642721/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

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Show Podcast Information

Below is the summery of our interview.

Multicultural Mastery:

Olga’s journey traversed various territories, from Ukraine to Europe, unveiling a kaleidoscope of sales dynamics. She unravels the stark differences between Ukrainian and European markets, emphasizing the receptive nature of Ukrainian companies to change, in contrast to Europe’s emphasis on references and trust-building.

The European market echoes the value of references as a cornerstone for trust. European clients, equipped with established notions, rely heavily on proven track records, significantly influencing sales approaches.

Tailoring Strategies for B2B Customers:

When confronted with limited B2B prospects, Olga advocates meticulous preparation. Strategies, such as conducting audits, emerge as invaluable tools to understand client needs and bottlenecks, ultimately aligning solutions with identified pain points.

Contrastingly, managing an influx of inbound leads necessitates strategic segmentation and filtering. Olga’s approach involves segmenting leads based on size, industry, and geographic location, optimizing sales strategies for targeted engagement.

International Sales via Local Partnerships:

The best way for a quick market expansion is collaborating with local partners. It helps in bridging the gap between companies and their target markets. These local entities possess invaluable market insights, amplifying sales effectiveness.

Lead Generation in International Sales:

Olga’s arsenal extends to leveraging brand visibility and participation in exhibitions, heralding these as powerful lead generation tools. Building brand awareness and creating an indelible presence in exhibitions form a cornerstone for generating inbound leads.

In Conclusion:

Olga Galyant’s expertise elucidates the ever-evolving landscape of international sales. Her strategies, rooted in adaptability and deep market understanding, serve as guiding lights for businesses seeking to expand globally. From navigating cultural nuances to harnessing inbound leads, her insights provide a roadmap for success in the intricate world of international B2B sales.

In the next part of the interview we will discuss the peculiarities of the UAE markets. So stay tuned and subscribe not to miss the next episode.

Listen to the full episode at Spotify, Google and Apple Podcasts and YouTube.