Selling Space Technology for Pets Globally. The Resilient Rise of Ukraine’s Collar in the Pet Industry
Episode 37. Start Global Insights – podcast for exporters.
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company’s global journey.
With a history dating back to 1995, Collar has grown from a small company into a global business with 500 employees and distribution to 78 countries. Maksym shares Collar’s remarkable journey of international expansion, innovation, and resilience through the challenges of war.
Listen to the full episode at Spotify, Google and Apple Podcasts and YouTube.
Highlights from the episode:
- The strategic move from local to global: Why Collar chose to expand beyond Ukraine’s borders.
- How Collar’s commitment to innovation and quality set them apart in the international pet product market.
- The pivotal role of trade shows and industry meetings in building brand recognition and trust with global partners.
- Navigating the complexities of international laws and the importance of adaptability in packaging and marketing.
- The inspiring partnership with NASA and Warner Brothers, and how these collaborations have impacted Collar’s brand.
Maksym also shares the challenges faced during the russian invasion, revealing how Collar’s international partners rallied in support, and the adjustments made to keep the business thriving. He offers valuable advice to Ukrainian exporters embarking on their global journey, emphasizing the need for a balance between preparation and real-market testing.
For pet owners and enthusiasts around the world, discover how Collar’s space technology-infused products could be the next best thing for your furry friends. Tune in for an insightful conversation that crosses borders and shows the spirit of Ukrainian innovation and resilience.
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